Does anybody remember the experiment with Dan Rather and Connie Chung? For the longest time, ratings seemed to be appropriate, and in the air of change, those in charge thought it was time to put a female in the role to drum up ratings. That person was the well qualified Connie Chung. It was obvious at the time that the personalities that occupied the chair were larger than life, and when you put two individuals that felt they could do that particular job better than the other, the wild west came to the set.
For the longest time, the disdain they held for each other was not kept private. Onset tirades blended to the street and off camera. Not to say that Katie wouldn't have a chance to share, with her experience with the Today's show, however, when you reach the pinnacle of your career just to have someone say you now have to share it, would be a blow to any personality.
Like the past, if they try to occupy the other chair, the only thing that will suffer, will be the news that is delivered. It will become tainted with ill will and disorderly competition that would be very detrimental to Katie as well as the co-chair.
If CBS feels that the show would benefit, they need to start a marketing campaign with two individuals that they personally would groom to take the role. To expect anything else from on-air personalities would degrade any progress their careers afforded them.
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